MoviePass is using the capital injection from the sale to fund an overhaul to its pricing model. “What I’m worried about is it confusing customers and making them believe they can’t use this service at AMC theaters.” “I’m not worried about it killing the sale,” he said. In an interview with Variety, MoviePass CEO Mitch Lowe said the deal has yet to close, but expressed concern that AMC’s stance could hurt his business. Since it was founded in 2011, MoviePass has roiled exhibitors, who have engaged in legal action at various points to try to stop its development. It also announced that had sold a majority stake to Helios and Matheson Analytics Inc., a publicly traded data firm, for an undisclosed price. MoviePass didn’t just unveil a new pricing plan on Tuesday.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |